OK here is my suggestion ... the number oen thing that probably convinced me to try MMS was seeing those few, very brave people that uploaded a video Testimony of themselves on YouTube who clearly had nothing to gain. And the more people that can be encouraged to upload such video's the more people will be inspired to try MMS
HOWEVER it takes a lot of guts to put yourself on video and upload it to YouTube
So how about AUDIO Testimonies - create a section on the website where people can record themselves simply talking about their experience with MMS
These can then be uploaded to the website, Audio PodCasts, etc, even YouTube but with a static background.
I'm sure some people who feel shy to go on camera would probably be up for an Audio contribution.